L Oreal Buys It Cosmetics <Must Watch>

In 2016, the global beauty giant finalized its acquisition of IT Cosmetics for $1.2 billion in cash. At the time, this was L'Oréal's largest acquisition in eight years, signaling a major strategic push into the high-growth "problem-solving" beauty sector. Key Acquisition Details

The acquisition is widely cited as one of the most successful entrepreneur stories in the beauty industry: L'Oréal signs agreement to acquire IT Cosmetics l oreal buys it cosmetics

: L'Oréal paid $1.2 billion for the brand, which had posted $182 million in net sales for the fiscal year ending June 2016 (a 56% year-over-year increase). In 2016, the global beauty giant finalized its

: A major driver for the deal was IT Cosmetics ' dominance on QVC , a television shopping channel where L'Oréal previously lacked a strong foothold. The Founder's Journey: Jamie Kern Lima : A major driver for the deal was