If a panel already exists for you or your brand, look for the "Claim this knowledge panel" link at the bottom. Getting verified allows you to suggest edits and choose a featured image.
Unlike many survey sites, you cannot simply "sign up." Members are randomly selected via mail to ensure the panel accurately represents the U.S. population.
Because it uses scientific sampling, results from KnowledgePanel are often published in peer-reviewed journals and used to shape public policy.
Having a panel significantly boosts your credibility and click-through rates , as it marks you as an authoritative source in Google's eyes. Quick Comparison Table Ipsos KnowledgePanel Google Knowledge Panel Primary Use Market & Social Research Search Engine Visibility How to Join Invitation only (via mail) Automatically generated by Google Target Audience US Residents / Researchers Personal Brands / Businesses Outcome Paid surveys & data reports Enhanced search "snapshot"
