Kicker -

: If your text is part of a larger collection, use the series name (e.g., CHAPTER 4 , THE WELLNESS SERIES ).

: This is a standard stylistic choice to make the kicker look professional. Avoid Punctuation : Most kickers do not end with a period. kicker

: Provide a hint of a key takeaway that isn't in the title (e.g., THE UNTOLD STORY , A SURPRISING TWIST ). : If your text is part of a