{keyword_context} Farfetch.com Access

Following significant financial challenges in 2022—where the stock fell nearly 90% due to factors like high customer acquisition costs and shifting focus away from core fashion—the company underwent a major restructuring.

Farfetch (farfetch.com) is a leading global marketplace for the luxury fashion industry, serving customers in over 190 countries by connecting them with items from more than 50 countries. As of early 2026, the company has transitioned from an independent, publicly traded entity to a subsidiary of the Korean e-commerce giant Coupang . 1. Core Business Model and Operations {keyword_context} farfetch.com

Farfetch operates primarily as a , a model that distinguishes it from traditional retailers who hold their own inventory. : Prices are set by the individual partners,

: Beyond the marketplace, Farfetch provides premium services including FARFETCH Advertising for brand visibility and technical support for boutiques. 3. Technological Infrastructure

: Prices are set by the individual partners, meaning the same item's cost may vary based on its origin and the customer's location. 2. Strategic Shift and Financial Recovery

: Following the acquisition, the company reached EBITDA profitability in 2024 , reporting adjusted earnings of $30 million, though sales volumes remained below their 2022 peaks. 3. Technological Infrastructure