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Lust’s impact on the industry extends into the business of talent management. Through her involvement in the "Society 15" agency, she transitioned from performer to mentor and agent. This move signifies a broader trend in the industry where veteran performers utilize their institutional knowledge to advocate for newer talent, focusing on professional safety, financial literacy, and brand longevity. Lust’s impact on the industry extends into the
Engaging in mainstream sports culture, particularly MMA and football, which humanizes her brand and broadens her appeal beyond adult-centric circles.