To draft a blog post that feels authentic to a journalist, you should prioritize . Use the "inverted pyramid" structure—placing the most critical facts at the top and secondary details below—to respect your reader's time. 1. Headline: The Hook Keep it short : Aim for 10 words or fewer.
: Use active verbs and present tense (e.g., "City Council Approves New Transit Plan" instead of "New Transit Plan was Approved"). journalist
: Use numbers or emotional "power words" to spark curiosity. 2. The Lede (Opening Paragraph) To draft a blog post that feels authentic
: Immediately address Who, What, Where, When, and Why. journalist