Jaclyn -

This highlighter sold over 25,000 units in 20 minutes at Sephora, breaking retail records and generating roughly $10.7 million in earned media value (EMV).

Despite her success, Hill's ventures into independent brand ownership were marred by logistical and public relations failures. jaclyn

The Rise, Fall, and Evolution of Jaclyn Hill Jaclyn Hill , born Jaclyn Roxanne Eilers, is a seminal figure in the "OG" beauty influencer community, known for her high-energy makeup tutorials and record-breaking collaborations. From her early days as a MAC makeup artist to becoming a multi-millionaire entrepreneur, her career has been a rollercoaster of viral success and public controversy. The Blueprint of Influence This highlighter sold over 25,000 units in 20

Hill later launched a loungewear brand (Koze) and a jewelry line (Jaclyn Roxanne). Both faced criticism, including allegations of stealing a name from a smaller creator for Koze and design-theft claims for her jewelry. A New Era: Closure and Relocation From her early days as a MAC makeup

Her namesake makeup brand, owned by Forma Brands (which filed for bankruptcy), officially closed on January 31, 2024 .

Both Koze and Jaclyn Roxanne shut down in August 2023.