Medio: Italiano

: Politicians often frame their messages to appeal to this perceived "middle" citizen.

: It often implies a person who is culturally mediocre, politically indifferent, and self-interested. Italiano medio

: In 2015, comedian Maccio Capatonda released a film titled Italiano medio . It tells the story of a man who takes a pill to reduce his brain activity to 2%, instantly transforming him into the "perfect" shallow, soccer-obsessed average citizen. : Politicians often frame their messages to appeal

: The concept gained prominence during the 1950s and 60s economic miracle, reflecting the transition of Italian society into consumerism. Cinematic and Media Representation and self-interested. : In 2015

Italian cinema has frequently used the italiano medio to critique national identity.