Irrational -

If a behavior is desirable, make it effortless to perform. The Bottom Line

We want what others want, especially if it seems scarce.

We like to think of ourselves as rational beings. We weigh pros and cons, calculate risks, and act in our own best interest. But as behavioral science has shown us time and time again, . In fact, we are predictably irrational . Irrational

We rarely change the pre-selected option. "The default made me do it" is a common, yet unrecognized, reason for our choices.

What we say we will do (e.g., "I will save more money") often differs wildly from what we actually do, because context dictates behavior. How to Leverage Irrationality for Good If a behavior is desirable, make it effortless to perform

We cannot change human nature, but we can design for it. By accepting that we are irrational, we can stop trying to force rationality and start building systems that work with our natural tendencies.

We think we choose a product based on its quality, but we actually chose it because it was the . 3 Ways Irrationality Shapes Our Decisions We weigh pros and cons, calculate risks, and

This blog post draft is inspired by themes from Irrational Labs and Dan Ariely’s work on behavioral economics, specifically focusing on why humans make "predictably irrational" decisions.