Imagine Dragons - It's Time (official Music Video) -

Both the song and video emphasize the theme of maintaining one's core identity through major life transitions. Dan Reynolds wrote the lyrics during a "low point" while dropping out of college, using the song as a personal coping mechanism.

Before this official version, a different music video was shot in 2011 by Utah filmmaker Matt Eastin , who met the band while they were still an emerging local act performing at Velour in Provo. Imagine Dragons - It's Time (Official Music Video)

The official music video for Imagine Dragons' breakthrough single is a high-concept production directed by Anthony Leonardi III and released in April 2012 . Filmed on a dry lake bed in Barstow, California , it served as the visual introduction to the band's major-label debut. Production & Narrative Overview Both the song and video emphasize the theme

Upon planting the orb, a massive explosion occurs, throwing lead singer Dan Reynolds into the air where he briefly levitates. This imagery was designed to mirror the cover art of their Continued Silence EP. The official music video for Imagine Dragons' breakthrough

The band traverses a barren, post-apocalyptic wasteland under a turbulent, dark sky, passing boat wreckage and dead trees.

Critics have noted the contrast between the video's moody, slow-motion atmosphere and the song's upbeat, mandolin-driven sound.