How | Do You Get The Buy Box On Amazon

You can check this in Seller Central under Inventory > Manage Inventory > Preferences by enabling the "Buy Box Eligible" column.

Aim for under 2-day delivery . If you are a Fulfillment by Merchant (FBM) seller, matching Prime's 0-day or 1-day handling time is now the baseline for winning. B. Competitive "Landed" Pricing The "landed price" is your item price + shipping costs . how do you get the buy box on amazon

Only the $39.99/month Professional plan is eligible; individual accounts cannot win the Buy Box. You can check this in Seller Central under

Must be under 1% , though staying below 0.5% makes you significantly more competitive. Must be under 1% , though staying below 0

If your seller metrics are superior (e.g., 99% feedback vs. a competitor's 90%), you can often win the Buy Box even with a slightly higher price. C. Account Health Metrics

Sellers using Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP) are automatically more competitive.