Home Buyers (macOS)

This group has plummeted to the lowest share since 1981, with the median age rising to 40 years old . Key Market Trends & Projections

The 2026 home buying market is defined by a deep generational divide: currently dominate the market using accumulated housing wealth, while first-time buyers have reached a record low due to persistent affordability challenges . Despite these hurdles, 2026 is emerging as a "rebalancing year" where income growth is finally outpacing home price growth, offering modest relief for those entering the market. 2026 Buyer Demographics

Active for-sale listings are projected to rise by roughly 9% to 10% in 2026, marking the third consecutive year of gains and giving buyers more choice. home buyers

Large builders are offering significant perks to move inventory, including mortgage rate buydowns , closing cost assistance, and upgrades.

Forecasters from Zillow and Realtor.com describe the current climate as "The Great Housing Reset," a period of gradual normalization. This group has plummeted to the lowest share

Cleanliness remains the #1 dealbreaker for 44% of buyers, while neighborhood quality (71%) and views (38%) are the primary dealmakers.

While their overall share has slipped, Older Millennials (ages 36–45) are now the highest-earning homebuyer generation, with a median household income of $132,700 . Cleanliness remains the #1 dealbreaker for 44% of

“Home price growth will be minimal—roughly 2% to 3%—about the same as overall consumer price inflation. Generally, wage growth will be above that. So, it's a year where people's income begins to rise a little faster than consumer price inflation and home...” National Association of REALTORS®