Half Magic -

Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic

: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy Half Magic

The makeup brand , founded by Euphoria ’s lead makeup artist Donni Davy , has recently launched an official Euphoria collection to coincide with the show's season three premiere. This collection is described by Davy as a "love letter" to fans, featuring iconic elements like film stills, script annotations, and shade names that pay homage to the series. Key Collection Details

Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users. Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy –

: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .

: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3. This collection is described by Davy as a

: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors.