Great Leads By Michael Masterson Pdf Apr 2026

Ideal for cold audiences who have high sales resistance.

Distract the reader from the fact that you're selling something. 6. The Story Lead (Most Indirect) Great Leads by Michael Masterson Pdf

Masterson identifies six archetypal leads, ranging from (best for people who know you) to Indirect (best for skeptics or cold audiences). 1. The Offer Lead (Most Direct) Ideal for cold audiences who have high sales resistance

Start with a bold, shocking statement or prediction. shocking statement or prediction.