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: Deep content now includes sensory elements in visual marketing (tactile, auditory, and even smell-related cues) to influence traveler decisions and sales.

: Applying "neurotourism" techniques to understand subconscious reactions to promotional videos and social media content. Core Principles of Hospitality gostinica juao

Expert Hospitality Insights (João Freitas & João Trindade) : Deep content now includes sensory elements in

Focuses on the "Art of Branding" and crafting powerful identities for independent hotels to compete with major chains. gostinica juao