Gelfand, Boris Positional Decision Making In ... Apr 2026
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
Below is an essay exploring the core themes and impact of Gelfand’s work.
Positional Decision Making in Chess is more than a collection of annotated games; it is a treatise on the . Gelfand shows that grandmaster-level play is a combination of rigorous work, historical knowledge, and an aesthetic appreciation for the logic of the board. For the serious student, the book remains an essential guide on how to think—not just what to play.
How to use a territorial lead to paralyze the opponent’s pieces while preparing a decisive breakthrough.
What sets this work apart is Gelfand’s honesty regarding the of the game. He admits that even at the highest level, a player cannot calculate everything. Instead, he describes a "search for the truth" in a position, where decisions are guided by a deep understanding of piece harmony and the long-term potential of a position. Conclusion
Boris Gelfand’s is widely considered a modern masterpiece of chess literature. Published by Quality Chess, the book offers a deep dive into the strategic thought processes of a World Championship challenger.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” Gelfand, Boris Positional Decision Making In ...
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” Below is an essay exploring the core themes
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” For the serious student, the book remains an
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
Below is an essay exploring the core themes and impact of Gelfand’s work.
Positional Decision Making in Chess is more than a collection of annotated games; it is a treatise on the . Gelfand shows that grandmaster-level play is a combination of rigorous work, historical knowledge, and an aesthetic appreciation for the logic of the board. For the serious student, the book remains an essential guide on how to think—not just what to play.
How to use a territorial lead to paralyze the opponent’s pieces while preparing a decisive breakthrough.
What sets this work apart is Gelfand’s honesty regarding the of the game. He admits that even at the highest level, a player cannot calculate everything. Instead, he describes a "search for the truth" in a position, where decisions are guided by a deep understanding of piece harmony and the long-term potential of a position. Conclusion
Boris Gelfand’s is widely considered a modern masterpiece of chess literature. Published by Quality Chess, the book offers a deep dive into the strategic thought processes of a World Championship challenger.
