: Entertainment is often sought for "mood management" and "attentional absorption," but it can also have unintended side effects like biased perceptions of reality or aggressive thoughts .
: Media consumption is moving away from a "one-size-fits-all" model toward highly personalized streaming and social media experiences .
: There is a profound shift in trust toward individual creators. Audiences, particularly Gen Z and Millennials, often find social media and user-generated content (UGC) more relevant than traditional TV or movies .
: Artificial intelligence is redefining content creation—from generating text and audio to optimizing digital advertising and real-time bidding .
Начинаем год с обучения: вебинары Натальи Смирновой
: Entertainment is often sought for "mood management" and "attentional absorption," but it can also have unintended side effects like biased perceptions of reality or aggressive thoughts .
: Media consumption is moving away from a "one-size-fits-all" model toward highly personalized streaming and social media experiences .
: There is a profound shift in trust toward individual creators. Audiences, particularly Gen Z and Millennials, often find social media and user-generated content (UGC) more relevant than traditional TV or movies .
: Artificial intelligence is redefining content creation—from generating text and audio to optimizing digital advertising and real-time bidding .