It is a modern grotesque typeface that pays homage to Franklin Gothic (designed by Morris Fuller Benton). It features distinctive contrast in stroke weights and a "bold, direct solidity" that gives it a unique personality for commercial use.

Each weight is available in Normal , Oblique , Rough , and Oblique Rough versions, allowing for a range of tones from clean corporate to rugged vintage. Technical Specifications

Available in .OTF, .TTF, and various webfont formats (.WOFF, .WOFF2, .EOT).

The family consists of 20 total styles . These are categorized into five main weights: