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was a key figure in the European expansion of BuyVIP , a Spanish luxury e-commerce site later acquired by Amazon . He served as the Co-Founder and Managing Director for Italy from 2007 to 2013.

: As of late 2025, he continues to share his expertise as an expert for the Milan Chamber of Commerce and as a lecturer in fashion communication. 'Franco Gianera''s Investing Profile | Signal

: After his time at Amazon BuyVIP, Gianera founded Sinergenis , a digital consulting and services firm for e-commerce.

: Before BuyVIP, he held senior leadership roles including Group CIO at Adecco and Senior Manager at Accenture.