Etsy offers a robust suite of features designed to help sellers customize their listings, manage shop visibility, and scale their businesses through both marketplace-specific and external tools.
These tools are foundational for getting found by shoppers on the Etsy marketplace:
: This dedicated tab in the Shop Manager allows you to quickly track how buyers are interacting with your listings in real-time. Branding & Visibility Tools
Beyond basic listings, these features help you build a professional brand presence: What’s new on Etsy: Spring 2025
: Sellers can track performance through a metrics overview, including total visits, orders, and conversion rates, with a "Compare to last year" toggle for trend analysis.