Enterprise & Small Business Principles, Practic... Apr 2026

The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation.

The book is a recognized academic text in the field of entrepreneurship, often utilized for its blend of theory (principles) and application (practice). Enterprise & Small Business Principles, Practic...

It is generally used by undergraduate and postgraduate students studying entrepreneurship, as well as practitioners seeking to understand the foundational principles of small business. The book spans across various topics, including the

Concepts, definitions, and the role of the entrepreneur. The book spans across various topics

The economic impact of small- and medium-sized enterprises (SMEs) and government policies aimed at supporting them.