The music video was produced by and featured a dramatic, high-energy visual style typical of the late 2000s Bulgarian music scene.

The song explores themes of intense passion, emotional turmoil, and the "all or nothing" nature of a turbulent relationship.

It solidified Elena’s status as a top-tier performer in the Payner music catalog. 🎤 About Elena Parisheva

Elena Parisheva was one of the leading names in Bulgarian pop-folk throughout the mid-to-late 2000s. Between 2006 and 2011.

The melody was written by the famous Bulgarian composer Velislav Draganin .

"Jiv ili Martav" (Living or Dead) is a popular Bulgarian pop-folk song by , released in 2008 . It became one of the most recognizable hits of her career during the peak of her musical activity. 🎵 Song Overview Artist: Elena Parisheva Release Year: 2008