El Gerente Apr 2026

The 2022 film adaptation, directed by Ariel Winograd, dramatizes Álvaro's personal and professional transformation through this high-stakes campaign. : Comedy / Drama Starring : Leonardo Sbaraglia as Álvaro

: Won a Golden Lion Award at the Cannes Lions 2023 Festival for its innovative storytelling in branded entertainment. Where to Watch : Streaming on Paramount+ and Apple TV+ . El gerente

: Argentina’s qualification was far from certain at the time, putting the company’s finances at massive risk as the team struggled in the standings. The 2022 film adaptation, directed by Ariel Winograd,

The story of (The Manager) is a celebrated Argentine comedy based on the true events of a daring 2017 marketing campaign by the electronics company Noblex . It follows Álvaro, a disillusioned marketing manager living a stagnant life, who is pressured to innovate a mediocre sales strategy for the upcoming 2018 World Cup qualifiers. The "Super Promo Eliminatorias" : Argentina’s qualification was far from certain at

: Álvaro launches a promotion guaranteeing that anyone who buys a 50-inch Noblex TV will get their money back if the Argentine National Team fails to qualify for the World Cup.

💡 : The story is often cited as the "Messi of marketing" for its bravery and ultimate payoff during a national sporting crisis.