Dunkins (audio) Apr 2026

The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”

Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring. Dunkins (Audio)

In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features: The Sound of Sunrise: How Dunkin’ is Winning

From ASMR-inspired alarms to silent discos, Dunkin’ is proving that a brand’s "voice" is more than just a tagline—it’s an immersive audio experience. 1. The "Brew and Renew" Alarm with Hatch Designed to replace jarring beeps with "Dunkin’ energy,"

: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations"

: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products.