: While unconfirmed, fans often link the song to Nebby (Zineb Samir), an old flame from Toronto previously referenced in "Best I Ever Had".

: Inspired by the light installations of artist James Turrell , the video uses minimalist, color-shifting geometric sets.

: The track won two Grammy Awards in 2017 for Best Rap Song and Best Rap/Sung Performance , despite Drake later expressing frustration that it was "pigeonholed" into rap categories.

: Drake’s uninhibited, slightly "dorky" dance moves sparked endless internet parodies and the famous Drake Hotline Bling meme template used for "yes/no" comparisons. Lyrical Meaning

: In December 2022, it was certified Diamond by the RIAA, surpassing 10 million units moved. The Music Video & Viral Legacy

Released in October 2015 and directed by , the official music video became an instant cultural staple: