Hurley — Did Nike Buy

For 17 years, Hurley operated as a wholly-owned subsidiary of Nike. During this period, the brand benefited from Nike's massive global infrastructure, which helped it expand internationally. Key milestones during this era included:

Nike Signs Deal to Sell Hurley Brand to Bluestar Alliance - WWD

Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales. did nike buy hurley

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry.

: Founder Bob Hurley remained active in the company, even serving as interim CEO in 2012 before stepping down in 2015. The 2019 Sale to Bluestar Alliance For 17 years, Hurley operated as a wholly-owned

Nike no longer owns Hurley, though it was a major subsidiary for nearly two decades. While Nike , it sold the brand to Bluestar Alliance LLC in December 2019 . The 2002 Acquisition

Nike's primary motivation was to gain an immediate and authentic foothold in the "action sports" market—specifically surfing, skating, and snowboarding—where it had previously struggled to compete. By acquiring Hurley, Nike gained instant credibility within the Southern California youth lifestyle culture. Life Under Nike Ownership At the time, Hurley was a rapidly growing

: Hurley reached annual revenues of roughly $260 million by 2012 .