: While Nike focused on high-performance athletic gear, it repositioned Converse to dominate the lifestyle and streetwear markets.
: Nike introduced its proprietary technology (like Lunarlon cushioning) into classic silhouettes and launched high-profile collaborations with designers like Comme des Garçons and artists like Tyler, the Creator . did nike buy converse
: Under Nike's ownership, Converse sales grew from about $200 million in 2003 to nearly $2 billion by 2016. : While Nike focused on high-performance athletic gear,
Since the acquisition, Nike has transformed Converse from a financially troubled legacy brand into a high-growth lifestyle powerhouse. did nike buy converse