Cut Off -

: Each paragraph should focus on one idea, often introduced by a topic sentence.

Before writing, establish a firm foundation to keep the article focused. Cut Off

: Hook the reader immediately with a surprising statistic, anecdote, or bold statement. Use a rhetorical question to encourage engagement. : Each paragraph should focus on one idea,

: Use connectors like "furthermore," "however," or "consequently" to glue your ideas together. Cut Off

: Identify the single core point you want to make; attempting to cover too much can dilute your message.