: Streamers are pivoting to "classic" licenses and beloved TV series with high rewatch power to stabilize engagement between big original releases. 2. Immersive & "Phygital" Entertainment
: Major studios are treating short-form vertical video (like TikTok or Reels) as a primary storytelling format for franchises. Mature audiences increasingly engage with this content for lifelong learning and authentic human stories . cum matures
: By 2026, streaming platforms like Disney+ and Netflix are expected to integrate user-generated content and shopping capabilities directly into their interfaces to simplify the experience. : Streamers are pivoting to "classic" licenses and
Content consumption is maturing as older adults become increasingly tech-savvy, with and 96% using the internet . cum matures