The framework breaks the managerial task of strategy into five integrated stages:
: Explores generic competitive strategies, international expansion, and corporate-level strategy. Crafting and Executing Strategy
Crafting & Executing Strategy: The Quest for Competitive Advantage The framework breaks the managerial task of strategy
: Developing a "game plan" to build customer loyalty and win against rivals. Crafting and Executing Strategy
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: Evaluates external environments (industry trends) and internal situations (resources and capabilities).