Cool it: The sceptical environmentalist's guide to global warming
In , Bjørn Lomborg argues that while climate change is real and man-made, the current "alarmist" approach focuses on expensive, ineffective solutions . He advocates for a pragmatic, cost-benefit approach that prioritizes immediate humanitarian needs—like fighting malaria and HIV/AIDS—over radical carbon emission cuts that he claims offer a poor return on investment . Core Arguments
Cool it: The sceptical environmentalist's guide to global warming
In , Bjørn Lomborg argues that while climate change is real and man-made, the current "alarmist" approach focuses on expensive, ineffective solutions . He advocates for a pragmatic, cost-benefit approach that prioritizes immediate humanitarian needs—like fighting malaria and HIV/AIDS—over radical carbon emission cuts that he claims offer a poor return on investment . Core Arguments
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