Once the product is acquired, the story shifts to the relationship between the person and the object. This stage explores how "having" (or not having) something affects a person's life and their feelings toward others. Everyday objects often carry deep emotional attachments and meanings that evolve over time.
In the modern era, social media and digital experiences are primary stages where the "Being" part of the story unfolds. consumer behavior buying having and being
Apply this framework to a (like a smartphone or a luxury watch). Explain the psychological motivations behind these stages. Once the product is acquired, the story shifts
Consumer behavior isn't just a single moment at a cash register; it’s a continuous cycle that defines who we are: Once the product is acquired