Colorado Creative Music Case Study Part 2 →

For further analysis on Colorado's creative economy and professional development in the music sector, you can explore resources from the Colorado Business Committee for the Arts or review the State of Colorado's Creative Economy reports. The State of Colorado's Creative Economy

: Positioning the Darren Curtis Skanson label to compete with major international artists typically signed to giants like Sony Classical . Colorado Creative Music Case Study Part 2

This creates a fundamental choice: should the company focus on developing its own (building the CCM brand), or prioritize promoting the music through external distribution channels, even if those channels are larger and more established than CCM's internal capabilities? Key Objectives in Part 2 For further analysis on Colorado's creative economy and

: Transforming the CCM label into a profitable venture with a wider roster of artists and performers. Key Objectives in Part 2 : Transforming the

The case study identifies three major hurdles Skanson aims to clear: