Users are generally more hesitant to click a mystery link. Descriptive text like "Download the 2025 Marketing Report" sets clear expectations. 2. Developing a Solid Content Strategy
Review what you already have to identify gaps or outdated information.
Instead of "click here," try these descriptive alternatives to improve engagement and accessibility: HONORING OUR LEGACY & BUILDING FOR THE FUTURE click_here
Depending on your audience, you might focus on blog posts, infographics, webinars, or video clips. 3. Best Practices for Better CTAs
While "click here" is one of the most common call-to-action (CTA) phrases on the web, modern content strategy and accessibility standards suggest it should be used sparingly or replaced with more descriptive language. Users are generally more hesitant to click a mystery link
How to Develop a Content Strategy: A Step-by-Step Guide | Coursera
Search engines like Google use link text (anchor text) to understand the topic of the page you are linking to. Descriptive text helps your content rank better. Developing a Solid Content Strategy Review what you
Create detailed customer personas to understand the specific language and problems your target audience cares about.