Buying Leads On Zillow (2026)

Users on Zillow are often actively looking to buy or sell.

Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models

Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates.

The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations