: These are not for gathering info, but for leading the buyer to discover their own internal barriers to change.
: Proponents claim it can increase close rates to 40%, compared to the ~5% average of traditional methods.
: Buyers live in complex internal systems (politics, rules, stakeholders). They cannot buy until they figure out how to manage the disruption a new purchase will cause. buying facilitation
💡 : If you are writing a post on this, emphasize that "Selling does not cause buying." This is a signature phrase of the methodology, highlighting that the buyer's internal "yes" is more important than the seller's pitch.
: The seller acts as a "GPS" or neutral navigator to help the buyer align their internal stakeholders and policies. : These are not for gathering info, but
: It allows sellers to identify on the very first call who will buy versus who should buy, saving time on "chasing" leads.
: There are roughly 13 steps a buyer takes before they are ready to buy; traditional sales usually enter at step 10. Buying Facilitation enters at step 1 to speed up the process. 🚀 Benefits Mentioned in Posts They cannot buy until they figure out how
Traditional sales focus on the (the product or service), whereas Buying Facilitation focuses on the change management the buyer must go through before they can even consider a purchase. 🔑 Key Principles