Posters often contrasted the "easy" sacrifice of buying a bond with the "ultimate" sacrifice of soldiers, effectively shaming the viewer into contributing.
Posters were the primary vehicle for these "War Loan Drives," using several distinct strategies to drive sales: buy war bonds poster
Iconic figures like Uncle Sam, often rendered by artists like N.C. Wyeth or James Montgomery Flagg , stared directly at the viewer to demand participation. Posters often contrasted the "easy" sacrifice of buying
During World War II, the U.S. government faced the daunting task of financing a "total war" while also controlling inflation. War bonds, officially known as , were sold for as little as $18.75 and matured to a face value of $25 after ten years. During World War II, the U
Images of children in the "shadow" of fascism, such as Lawrence Smith’s "Don't Let that Shadow Touch Them," leveraged fear and protective instincts.