: Good for "content discovery" on major news and entertainment sites.

: The page must match the "promise" of the ad. If the ad mentions a 20% discount, the landing page should lead with that.

: What do they search for? What websites do they frequent?

: Best for broad brand awareness across a massive network of niche blogs and apps. 3. Create Dedicated Landing Pages

: Ideal for targeting based on interests, job titles (LinkedIn), or viral trends (TikTok).

: Paid users are impatient. If the page takes more than 3 seconds to load, you've wasted your money. 4. Set Up Tracking and Analytics You cannot optimize what you don't measure.