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: Gen Z (born 1997–2012) makes up 40% of India's e-retail shoppers and is 3x more likely to buy from "insurgent" (D2C) brands.

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: Over 60% of Indian consumers report a willingness to pay more for sustainable or ethically sourced fashion. Leading Platforms in India : Gen Z (born 1997–2012) makes up 40%

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: Nearly 70% of urban apparel purchases are influenced by flash sales and social media promotions.