: Shoppers view missing a BOGO deal as a genuine loss of an item, whereas missing a 50% discount is merely seen as a missed savings opportunity.
: Customers mentally separate the two items; the first purchase is "justified," while the second feels like a bonus that doesn't count against their budget. Strategic Benefits for Retailers buy one get one free sunglasses
: The word "free" triggers "irrational excitement," leading shoppers to overvalue the free item and often buy more than they originally intended. : Shoppers view missing a BOGO deal as
: BOGO is one of the most effective ways to clear aging or slow-moving stock without appearing desperate with deep discounts. the first purchase is "justified