The "Buy One, Get One Free" (BOGO) recliner offers in 2017 were part of a broader marketing surge in the furniture industry designed to capitalize on "the psychology of free". This strategy proved highly effective as the U.S. furniture sector grew by year-over-year in early 2017, significantly outpacing the general economy. Consumer Psychology and Attention

Research indicates that BOGO deals are significantly more effective than equivalent price discounts for high-value items like recliners.

By 2017, the recliner market was shifting from traditional manual models toward more advanced features.

: Shoppers often prefer BOGO deals over percentage-based discounts even when the net value is identical.

: These promotions create a sense of urgency, often labeled as "FOMO" (Fear of Missing Out), which drives immediate impulse purchases rather than deferred buying. Market Trends in 2017

: Shoppers are reportedly willing to spend up to 40% more when presented with "Buy One, Get One Free" compared to a 50% discount.