: Certain sports and entertainment events, such as those from AEW , are available for purchase directly on the platform as live events. Media and Ad Buying for Businesses
: Major brands like Sephora integrate shoppable video pages on their channels, making it easy to move from a tutorial to a "speedy path to checkout". buy on youtube
: Brands can now use data from retailers like Albertsons to target high-intent audiences on YouTube with SKU-level reporting. : Certain sports and entertainment events, such as