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Following this, during an interview with Fox News from the White House briefing room, Kellyanne Conway explicitly urged viewers to adding that she was giving the brand a "free commercial". Ethical Violations

: The Office of Government Ethics (OGE) recommended that the White House investigate and discipline Conway. The White House later stated she had been "counseled" regarding the incident. Impact and Brand Outcome buy ivanka

The phrase "buy Ivanka" refers to a 2017 ethics controversy involving Kellyanne Conway , then-counselor to President Donald Trump, who used a televised interview from the White House to promote Ivanka Trump’s fashion brand. Context and Incident Following this, during an interview with Fox News

: In February 2017, the brand reported a 21% increase in sales , with the company president calling it some of the "best performing weeks" in the brand's history. Impact and Brand Outcome The phrase "buy Ivanka"