: These are held internally by founders and insiders, carrying 10 votes per share ; they are not available to the public.

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: To help founders Larry Page and Sergey Brin maintain control, the company split its stock. GOOGL (Class A) : These come with one vote per share .

The "story" of buying Google is really about its transformation from a search engine into a holding company called .

Alphabet recently reached a , following Nvidia, Microsoft, and Apple.

The fees of a direct purchase plan can be compared against a standard brokerage account.

: Google went public in August 2004 at $85 per share , raising $1.67 billion.

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