Comments - What scaling does and doesn’t buy you - Marcus on AI

Writing with passion or sharing "tearjerkers" can trigger a stronger emotional response and more organic engagement.

Consumers value authenticity; Deloitte Digital notes that 50% of consumers expect brands to communicate genuinely. How to Get Genuine Comments Instead

Artificial comments are often generic or generated by AI, which can appear "inconsistent" or "confused" to real users.

Some reputable platforms offer legitimate paid options for visibility. For example, the Washington Post has previously offered "Sponsored Views," allowing organizations to place a featured comment at the top of an article's discussion section to reach key constituents.