Buying ad space on Google is primarily done through Google Ads , where you bid in real-time auctions to show your messaging to users across Search, YouTube, and the Display Network. Getting Started with Google Ads

You can target users based on specific keywords they search for or topics related to the content they are browsing.

These appear as banners or text on over two million websites and apps within the Google Display Network .

Advertisers typically use a Pay-Per-Click (PPC) model, meaning you only pay when someone interacts with your ad. Common Ad Formats

Choose from Search (text ads), Video (YouTube), or Display (image ads on websites).

Served on YouTube and across the web to reach users while they watch video content. Best Practices for Effective Ads Responsive Search Ads vs Expanded Text Ads Best Practices