Building Strong Brands Now

Define your mission (purpose), vision (long-term goal), and values (beliefs).

Use visual imagery and metaphors to build recognition. 2. Establish Strategic Positioning Building Strong Brands

Focus on organizational attributes like innovation or quality. Define your mission (purpose), vision (long-term goal), and

Look beyond product attributes. Consider: Define your mission (purpose)

Your identity is how you want to be perceived, which differs from your "image" (how you are currently perceived).