: For characters over 50, men outnumber women 80% to 20% in film and 75% to 25% in broadcast TV.

The portrayal and presence of mature women in entertainment and cinema has historically been marked by a "narrative of decline," but it is currently undergoing a significant shift toward complexity and agency. While mature actresses have long faced a sharp decline in roles after age 40, contemporary media is increasingly showcasing older women in leading, multifaceted roles that challenge traditional ageist stereotypes.

: Historically, women's careers have peaked at 30, while men's peak 15 years later.