The "Co" in their name often refers to the community of pet owners they foster. They frequently collaborate or recommend products from other pet wellness brands—such as Dog by Dr Lisa or Tweezerman Pet—to provide a holistic care guide for new puppy owners.
As of February 2026, has been expanding its operations and recruiting for roles such as Personal Assistants and Administrative staff, indicating growth in their business and administrative reach. Community & Lifestyle BENJI AND CO
The brand emphasizes a positive, stress-free approach to pet ownership: The "Co" in their name often refers to