Ava Max Diamonds & Dancefloors (pre Release) ... | Limited & Tested

: In a unique digital feature, she hosted an album launch party within the Roblox platform to engage her younger fanbase.

: The entire album was executive-produced by Cirkut (Henry Walter), the hitmaker behind her debut and global smashes like "Sweet but Psycho".

: To tease the release, Max launched a TikTok series featuring short visualizers for individual tracks, though only four were eventually fully released.

: Max featured the new material on major platforms, including a live performance of "Maybe You're The Problem" on The Today Show .

Instead of traditional guest "features," the pre-release and official rollout were defined by high-profile creative collaborations and promotional "features":

: The "features" of the album's promotion included six singles released before or shortly after the launch to build momentum: "Maybe You're The Problem" (Lead single, April 2022) "Million Dollar Baby" (September 2022) "Weapons" (November 2022) "Dancing's Done" (December 2022) "One of Us" (January 2023)